Where is your favorite place to shop online?
Mine is easy I love Forever 21 and you want to know why?
It’s because when I visit I know exactly what I am going to get. Cheap, cute, trendy clothes shipped within 48 hours to my house and guess what? If they don’t fit I can return them in the clearly marked pre-paid shipping bag and get a no hassle return.
Sounds like a no brainer right?!
That is what creating a brand does… it creates clarity. It creates an experience that a customer can understand and grow to love and keeps them coming back because they know what to expect. People love to feel comfortable and safe and when you create this environment it's easier for them to connect with you and open their wallet. The ultimate goal here is for them to purchase our product. Let’s remember that!
So what exactly is a brand and why do we need one, I mean we're not Forever21?!?
2 years ago when I use to struggle selling on Etsy (well before my $1,000 sales days), I struggled staying focused, struggled with clarity. I didn’t know what I was about and honestly I didn’t know what my shop was about and it was extremely clear that I was a mess when you visited my shop. My shop header had nothing to do with my products, I had illegible fonts (not to mention I used a different font every time I made something), I used colors that didn’t represent my vibe, and all of my pictures were everywhere!
When a potential customer would actually visit my etsy shop they were heavily confused and guess what…. They left - without buying anything. Wrong outcome!!!
When customers are confused or overwhelmed or don’t feel a connection they leave. Remember our ultimate goal is to make them feel at ease so they want to purchase…
So how do we that? With branding.
You see once you go through the branding process you understand who you are, who your shop is and what you offer. You can create a clear and professional shop image with rules in turn creating a great place for customers to come and really connect with you and your shop. You all of a sudden have the ability to attract the right customers and wow them.
The number #1 reason that you need to brand your shop is to win sales!
Every touch point for your Etsy shop has to have a consistent look and feel. Don’t confuse clients with a brand identity crisis. Keep all of your branding elements consistent, including design, fonts, brand colors, graphics etc.
Take a look at your current brand identity – does it all have the same look and feel? Are you using the same logo, color schemes, fonts in all of your promotional material and across your website? If not, make those adjustments now so you don’t confuse clients.
Branding can get overwhelming. That’s why I’ve put together a workbook that breaks it all down for you and helps you build a memorable brand. Grab your free workbook below!
If you lack clarity, focus and don’t have a brand for your Etsy shop you are literally wasting your time on ETSY! And I think I can speak for 99% of this world in saying no-one ever likes to waste their time.
So are you ready to gain clarity, create connections and win sales?